This post will take around 47 seconds to read.
Events have a distinct lifecycle. made up of three stages. And it’s not all about Twitter.
Socious discuss what this means in terms of engagement, including some interesting statistics from a recent conference. This showed a 96% drop in tweets after the conference – hardly surprising, but reflecting a lack of post-event conversation.
After a conference attention shifts to blogs, which appear in the week or so following an event:
Socious poses the question:
Is your conference still successful if the thought-leadership, idea sharing, and conversations tapered off a few days after the conference and disappear almost completely after a week?
This is perhaps a rather narrow view of conference success, however the conference lifecycle should be borne mind, both by event organisers ( the post concludes with a list of suggestions) and by those following conferences.