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Here’s another trio of links, on the usefulness of word clouds, publishing vs communicating and content as potential information.
Word clouds, who needs them. I’ve previously considered them as a sort of cherry on the cake, but in the days of data visualisation are word clouds actually harmful or simply the ‘mullet of the Internet’? See my word cloud tool review for more.
Do you publish when you should be communicating? The UK Department of Health is trying to shift the balance. Instead of (or maybe as well as) an online repository of stuff, designed to be consumed offline, the digital team has created some exclusively online channels, “designed to be read from a screen, and distributed, shared, subscribed to, and commented on online”. Corporate publishing hasn’t been thrown out of the window in a top tasks approach yet, but it has been simplified with a streamlined editorial process, trying to make the most of modern techniques for generating and distributing information and ideas.
Now then. The top tasks debate rumbles on, and now there’s the one page website as well. I’ll need to update my slash n burn post at some point, but for now here’s a great diagram from Intentional Design which puts content firmly in its place – it’s potential information.