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#fredagsbog (#fridayreads in English speaking countries) is not so much a chat as a meme, with people sending a tweet about what they are reading. In Denmark it is efficiently managed by publisher Gyldendal, who send out prizes and run ISBN Bingo.
The Danish version has had a lot of positive media coverage – an article in K Forum on 15 February, KommunikationsCast on 16 February, another article on 28 March. #fredagsbog is one of the most popular hashtags in Denmark, and Gyldendal is frequently praised for its effective use of social media, but compared with #fridayreads it’s a bit of a one trick pony. Although people tweet (for example) photos of their child reading, and libraries and other publishers also chime in, it’s all a bit one way, with few conversations and no form of wrap-up or curation. Here’s hoping the tweets are being archived, for there must be a goldmine of data in there. I’m not sure how much cross-pollination there is with Gyldendal’s Facebook presence, but the tweets could form the basis for a reading club, with book recommendations, today’s 10 Ten etc…mind you, that’s a pretty crowded market in Denmark already.
FridayReads has what the Danish version lacks, although it would be nice if it mentioned other language versions. There’s also a Team FridayReads Twitter account and a FridayReads tumblr with details of giveaways, which in November led to #fridayreadsgate. Gyldendal seem to have avoided any similar controversies so far, although being managed by a publisher could make things tricky.
My engagement with #fredagsbog consists of one tweet, but every week a couple of people I follow use the hashtag so it stays in my consciousness. Maybe that’s the secret of its success - Denmark is a small country with a hard core of Twitter users, so anyone on Twitter is likely to see what someone is reading on a regular basis.
More on Twitter and social reading generally:
- The Atlantic launches Twitter based bookclub - #1book140
- aNobii is a reading community which is well integrated with social media – some of the more established communities such as LibraryThing are lagging a little
- Readmill, an ebooks community, has taken things a step further (also offers The Book Report, a timeline view of books you have read, very pretty)