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Update, 14 August: a post-Olympics chat was held by #commschat on 13 August, highlighting some interesting findings by Opinium Research about the perception of brands (and government promises) before, during and after #london2012, plus Sociagility’s Olympics Tracker dashboard, measuring the social media activity around sponsoring brands.
My Community Manager, a US community management resource in the social media for brands space, hosts a combined G+ hangout and Twitter chat on Fridays at 2pm EST. Yesterday’s theme was social media Olympics, sparked off by SocialFresh’s article on how brands are using social media at #london2012:
- My Community Manager G+ page - includes recording
- #cmgrhangout TweetChat room - +/- 200 tweets, 17 participants
Brands and me don’t mix, but some of the questions covered have broader application:
- What brand is doing the best job using social media during the Olympics and why?
- Are any brands successfully using social media combined with TV campaigns? How does time delay impact? (lots of delay jokes apparently)
- Has you seen any unusual changes in your community during the Olympics?
- Are athletic type brands able to take advantage of the Olympics more so than non-athletic brands?
- How has social media sharing dug into traditional media ratings?
- NBC has stumbled with how they’ve handled the Olympic coverage, How can networks use social media to improve?
- If there was one Olympic event for community managers, what would it be? (clearing the moderation queue, synchronised trolling)
Wish I could get better at hanging out on video and typing in Tweets at the same time…that could be an Olympic event.
— Rosemary O’Neill (@rhogroupee) August 3, 2012