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Update, 6 June: see Using video: from passive viewing to active learning gives some useful examples, including flipping the classroom
Over a year ago I wrote Video video, a post about my uneasy relationship with video. I’ve been watching loads lately, mainly for the MOOCs I’ve registered for, and I’m coming to the conclusion that often ‘just’ one medium is not enough.
Two examples of what I mean…for me, the video experience at events works better with slides, tweets or other commentary alongside in a kind of mashup, while the videos for Coursera’s Social Network Analysis course are such hard work that while I can absorb a little from a first view of much more use are the slides and transcript, where I can zero in on key points. I’m becoming quite a transcript fan – they offer scanability.
And can video (and audio) perhaps better tell the story of an event than word words words? Conference Basics puts forward the concept of the video sprint, which seems to have caught on in Denmark at least – see TedX CPH, the European Sustainable Events Conference and VIBES 2012. Event radio, as heard at ALT-C Live and Pontydysgu’s Sounds of the Bazaar, are the same sort of thing.
So, is it worth going to the trouble of streaming and recording your conference in full? In taking stock of video the Event Amplifier states she is “seeing a worrying trend towards low viewer numbers”, going on to look at measuring video ROI and increasing this over time. In part it’s a content strategy issue – starting with promoting your live stream through to ensuring your videos are integrated into your knowledge base as a whole.
Watching a video represents a time commitment – and if it’s too short, it may raise the question of whether it’s worth the bother. Evidence-based, informative and on YouTube? makes the point that the time you feel you need to communicate to an audience is much greater than the time you are willing to spend watching others, and puts forward some ideas on how to make video more digestible.